Privacy Policy
Last updated: October 22, 2024
This Privacy Policy outlines how Publishing House №10 (referred to as “the Site,” “we,” “us,” or “our”) manages your personal information. This includes how we collect, utilize, and share your data when you visit or interact with www.number-10.store, use our services, make a purchase, or communicate with us about the Site (collectively known as the “Services”). In this policy, “you” and “your” refer to you as a user of our Services, whether you are a customer, a website visitor, or any other individual whose data we have obtained as described herein.
Please take a moment to carefully review this Privacy Policy.
—Updates to This Privacy Policy
We may periodically revise this Privacy Policy to reflect changes in our operational practices, legal requirements, or regulatory guidelines. Any updated version will be posted on the Site, and we will revise the “Last updated” date accordingly. We will also take any other steps mandated by applicable law.
—How We Handle Your Personal Information
To deliver our Services, we gather various types of personal information from you. This data has been collected from diverse sources over the past 12 months, as detailed below. The specific information we collect and how we use it depends on your interactions with us.
Beyond the specific applications mentioned, we may use the information we collect to communicate with you, enhance our Services, fulfill legal obligations, enforce our terms of service, and safeguard our Services, rights, and the rights of our users or others.
What Personal Information We Obtain
The categories and specific types of personal information we collect are determined by how you engage with our Site and Services. When we refer to “personal information,” we mean any data that can identify, relate to, describe, or be linked to you.
Information You Provide Directly
When you use our Services, you might directly submit certain information, which could include:
- Contact Information: This covers your name, mailing address, phone number, and email.
- Order Details: Information like your name, billing and shipping addresses, payment confirmation, email, and phone number, all related to your purchases.
- Account Credentials: Your username, password, security questions, and other data used to secure your account.
- Customer Support Communications: Any information you choose to provide when interacting with our support team, for example, when sending a message through the Services.
Please note that some features of our Services may require you to provide specific personal details. Opting not to provide this information might restrict your ability to use or access these features.
Information We Automatically Collect (Usage Data)
We may also automatically collect certain information about your activities on our Services, known as “Usage Data.” This is often done using technologies like cookies, pixels, and similar tools (“Cookies”). Usage Data can include details about how you access and use our Site and your account, such as device information, browser type, network connection details, your IP address, and other data regarding your interaction with the Services.
Information We Receive from Third Parties
Additionally, we may receive information about you from third-party sources, including vendors and service providers who gather data on our behalf. Examples include:
- Companies Supporting Our Site: Such as WooCommerce and Amazon, who help operate our platform and Services.
- Payment Processors: These entities collect payment information (like bank account, credit/debit card details, and billing address) to process your payments, fulfill your orders, and provide the products or services you’ve requested, thereby completing our agreement with you.
When you visit our Site, open or click on our emails, or engage with our Services or advertisements, we, or our third-party partners, may automatically collect certain information using online tracking technologies like pixels, web beacons, software developer kits, third-party libraries, and cookies.
Any information we obtain from third parties will be handled in accordance with this Privacy Policy. For more details, please refer to the “Third Party Websites and Links” section below.
—How We Utilize Your Personal Information
Providing Products and Services
We use your personal information to deliver our Services and fulfill our contractual obligations to you. This includes processing payments, completing orders, sending account-related notifications (purchases, returns, exchanges), creating and managing your account, arranging shipping, facilitating returns and exchanges, and providing other features related to your account. We may also enhance your shopping experience by enabling Amazon to link your account with other Amazon services you choose to use, in which case Amazon will process your information according to its own Privacy Policy.
Marketing and Advertising
We may use your personal information for marketing and promotional activities, such as sending emails, text messages, or postal mail for advertising purposes, and displaying ads for products or services. This can involve customizing our Services and advertising on our Site and other platforms. For residents of the EEA, these data processing activities are based on our legitimate interest in selling our products, as per Art. 6 (1) (f) GDPR.
Security and Fraud Prevention
Your personal information helps us detect, investigate, and act against potential fraudulent, illegal, or malicious activities. If you create an account, you are responsible for maintaining the security of your credentials. We strongly advise against sharing your username, password, or other access details. Should you suspect your account has been compromised, please contact us immediately. For EEA residents, these activities are based on our legitimate interest in keeping our website secure for all users, in line with Art. 6 (1) (f) GDPR.
Communication and Service Improvement
We use your personal information to provide customer support and enhance our Services. This aligns with our legitimate interests to be responsive to your needs, offer effective services, and maintain our business relationship with you, as per Art. 6 (1) (f) GDPR.
—Cookies
Like many online platforms, we use Cookies on our Site. These are essential for powering and enhancing our Site and Services (including remembering your actions and preferences), conducting analytics, and better understanding how users interact with our Services (reflecting our legitimate interests in administering, improving, and optimizing the Services). We may also allow third parties and service providers to use Cookies on our Site to better tailor services, products, and advertising on our Site and other websites.
Most browsers are set to automatically accept Cookies by default. However, you can manage your browser settings to remove or decline Cookies. Be aware that blocking or removing Cookies may negatively affect your user experience, potentially causing certain Services, features, and general functionality to malfunction or become unavailable. Furthermore, blocking Cookies may not entirely prevent information sharing with third parties, such as our advertising partners.
Our website supports the Global Privacy Control (GPC) signal, allowing you to opt-out of certain uses or disclosures of your information. If you enable GPC, we will interpret this as a valid request to opt-out of sharing/targeted advertising for the associated browser or device. If we can link the signal to an Amazon account, we will also apply the opt-out request to that account. For more information on GPC, visit https://globalprivacycontrol.org/. Beyond GPC, we do not recognize other “Do Not Track” signals from your web browser or device.
—How We Share Personal Information
In certain situations, we may share your personal information with third parties for contract fulfillment, legitimate business purposes, and other reasons outlined in this Privacy Policy. These scenarios include:
- Service Providers: With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).
- Business & Marketing Partners: With partners who help provide services and advertise to you. These partners will handle your information according to their own privacy notices.
- With Your Consent: When you direct us, request us, or otherwise agree to our sharing of certain information with third parties, such as for shipping products or through your use of social media widgets or login integrations.
- Corporate Group: With our affiliates or within our corporate group, based on our legitimate interest in operating a successful business.
- Legal & Business Requirements: In connection with a business transaction (like a merger or bankruptcy), to comply with legal obligations (e.g., responding to subpoenas, search warrants), to enforce our terms of service, or to protect our Services, rights, and the rights of users or others.
Over the past 12 months, we have disclosed the following categories of personal and sensitive personal information for the purposes detailed in “How We Collect and Use Your Personal Information” and “How We Disclose Personal Information”:
Categories of Personal Information Disclosed:
- Identifiers: Basic contact details, specific order, and account information.
- California Customer Records Categories: Basic contact details, specific order, and account information, as listed in the California Customer Records statute.
- Commercial Information: Order details, shopping information, and customer support records.
- Internet or Other Similar Network Activity: Such as Usage Data.
- Geolocation Data: Locations derived from an IP address or other technical means.
Categories of Recipients:
- Vendors and third parties providing services on our behalf (e.g., internet service providers, payment processors, fulfillment partners, customer support partners, and data analytics providers).
- Business and marketing partners.
- Affiliates.
We do not use or share sensitive personal information without your consent or to infer characteristics about you.
With your consent, we share personal information for advertising and marketing activities as follows:
Over the preceding 12 months, we have “sold” and “shared” (as defined by applicable law) personal information for advertising and marketing purposes, specifically:
Categories of Personal Information “Sold” and “Shared”:
- Identifiers: Such as name, email address, and phone number.
- Commercial Information: Records of products or services purchased.
- Usage Data.
Categories of Recipients:
- Business and marketing partners.
User-Generated Content
Our Services may allow you to post product reviews and other user-generated content. If you choose to submit such content to any public area of the Services, it will become public and accessible to anyone.
We cannot control who accesses the information you choose to make public, nor can we guarantee that such parties will respect your privacy or keep your information secure. We are not responsible for the privacy or security of any information you make publicly available, or for the accuracy, use, or misuse of information you disclose to or receive from third parties. Our inclusion of links does not imply endorsement of the content or owners/operators of such platforms unless explicitly stated otherwise within the Services.
—Third-Party Websites and Links
Our Site may feature links to websites or online platforms operated by third parties. If you follow these links to sites not affiliated with or controlled by us, you should review their respective privacy and security policies and terms. We do not guarantee or assume responsibility for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on them. Information you share in public or semi-public spaces, including third-party social media platforms, may also be visible to other users of our Services and/or those platforms, without limitation on our or a third party’s use.
—Children’s Data
Our Services are not designed for use by children, and we do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with their personal information, please contact us using the details below to request its deletion.
As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as defined by applicable law) personal information of individuals under 16 years of age.
—Information Security and Retention
Please understand that no security measures are entirely perfect or impenetrable, and we cannot guarantee “perfect security.” Additionally, any information you transmit to us may not be secure during transit. We advise against sending sensitive or confidential information through insecure channels.
The duration for which we retain your personal information varies based on factors such as our need to maintain your account, provide Services, comply with legal obligations, resolve disputes, or enforce applicable contracts and policies.
—Your Rights
Depending on your place of residence, you may possess some or all of the rights listed below concerning your personal information. However, these rights are not absolute, may apply only in specific situations, and in certain cases, we may decline your request as permitted by law.
- Right to Access / Know: You may request access to the personal information we hold about you, including details on how we use and share it.
- Right to Delete: You may request that we delete your personal information that we maintain.
- Right to Correct: You may request that we correct inaccurate personal information we hold about you.
- Right of Portability: In certain circumstances and with exceptions, you may receive a copy of your personal information and request its transfer to a third party.
- Right to Opt out of Sale or Sharing or Targeted Advertising: You may instruct us not to “sell” or “share” your personal information, or to opt out of processing your personal information for “targeted advertising,” as defined by applicable privacy laws. Please note that if you visit our Site with the Global Privacy Control opt-out preference signal enabled, we will interpret this as an opt-out request for the device and browser used, and apply it to an associated Amazon account if linkage is possible.
- Restriction of Processing: You may request that we limit or cease processing your personal information.
- Withdrawal of Consent: If our processing of your personal information relies on your consent, you may withdraw that consent at any time.
- Appeal: You may have the right to appeal our decision if we deny your request, by replying directly to our denial.
- Managing Communication Preferences: We may send promotional emails, from which you can opt out at any time using the unsubscribe option in our emails. Opting out will not stop non-promotional emails related to your account or orders.
You can exercise any of these rights where indicated on our Site or by contacting us using the details below.
We will not discriminate against you for exercising these rights. We may need to verify your identity (e.g., using your email or account information) before responding to a request. As per applicable laws, you may designate an authorized agent to make requests on your behalf. Before accepting such a request, we will require proof of authorization and may ask you to verify your identity directly with us. We will respond to your request promptly as required by law.
—Complaints
If you have concerns about how we process your personal information, please contact us using the details provided below. If you are not satisfied with our response, depending on your location, you may have the right to appeal our decision by contacting us again or by lodging a complaint with your local data protection authority. For the EEA, a list of responsible data protection supervisory authorities can be found here.
—International Users
Please be aware that your personal information may be transferred, stored, and processed outside your country of residence. Our staff and third-party service providers and partners in these countries also process your personal information.
Should we transfer your personal information out of Europe, we will use recognized transfer mechanisms, such as the European Commission’s Standard Contractual Clauses or equivalent contracts from the relevant UK authority, unless the data transfer is to a country deemed to offer an adequate level of protection.
—Contact Us
For any questions about our privacy practices or this Privacy Policy, or to exercise your rights, please call or email us at editor.number10@gmail.com.
Unless explicitly stated otherwise and for the purposes of applicable data protection laws, we are the data controller of your personal information.